I bridge technical expertise with business strategy, using AI automation to solve marketing and HR challenges. Whether you're looking for data-driven insights or hands-on technical implementation, I deliver measurable results that drive business growth.
Get to know me better
Based in London with a Master's degree in Marketing Management from the University of Westminster, I'm driven by a passion for solving complex business problems at the intersection of marketing analytics, human resources, and artificial intelligence. My approach combines strategic business thinking with AI-powered automation to extract actionable insights from data and streamline organizational processes.
What excites me most is building AI agents that transform how businesses conduct market research and manage human capital. Whether it's automating competitor intelligence gathering, screening hundreds of resumes in minutes, or analyzing employee sentiment at scale, I focus on creating solutions that deliver measurable ROI while maintaining the human element that makes businesses thrive. My projects demonstrate 90%+ time savings and 20x cost efficiency compared to traditional approaches.
Currently at Pictures in Motion, I've increased social media engagement by 25% through data-driven strategy. Previously at Grey Apple Advertising and Walmart Global Tech, I delivered results in both marketing campaigns and HR initiatives. My technical expertise spans Python, NLP, RFM analysis, and AI integration (Gemini, GPT), combined with deep knowledge of marketing analytics, talent acquisition, and employee engagement frameworks. I believe in leveraging AI not to replace human judgment, but to augment it—freeing professionals to focus on strategic thinking while automation handles repetitive analysis.
My professional journey
Driving social media engagement and brand visibility through strategic content creation and cross-functional collaboration for entertainment media productions.
Executed comprehensive marketing strategies combining digital campaigns, SEO optimization, and data-driven insights to drive lead generation and brand growth for diverse clients.
Optimized HR processes and employee engagement initiatives for a major tech hub, delivering measurable improvements in hiring efficiency, compensation strategies, and organizational communication.
Academic background and professional development
Advanced degree focused on strategic marketing management combining theoretical frameworks with practical applications. Coursework included Marketing Research Data Analytics, Multiplatform Marketing, Product and Branding Development, and Consumer Psychology.
Comprehensive business education with specialization in International Business. Core coursework encompassed Financial and Cost Accounting, Marketing Management, Project Management, Innovations Management, and International Business strategies.
Core competencies across marketing and HR
Beyond work, I'm passionate about
Exploring consumer behavior trends through data visualization and market research insights
Regular listener of HBR IdeaCast, Marketing Over Coffee, and Masters of Scale
Mentoring aspiring marketing professionals and contributing to career development initiatives
Writing thought leadership articles on marketing trends and HR best practices
Exploring diverse cultures through travel to enhance global marketing perspective
Maintaining work-life balance through fitness, mindfulness, and personal growth
Showcasing impactful work and achievements
Analyzed 10,000 tweets to identify sentiment patterns and linguistic markers. Built classification system distinguishing positive/negative feedback for brand monitoring.
Segmented 973 customers using RFM methodology to identify high-value segments. Analyzed £685K in revenue across 31K transactions to optimize marketing strategy.
Automated competitor monitoring using Gemini AI and CrewAI. Saves 10 hours/week of manual research.
AI-powered content creation for blogs and social media. Generates 20+ pieces weekly with brand consistency.
Automated resume screening using AI to identify top candidates faster, reducing time-to-hire by 40%.
Analyzes employee survey feedback using AI to uncover actionable insights and sentiment trends.
Let's discuss how I can contribute to your organization
I'm always interested in hearing about new opportunities, collaborations, or just connecting with fellow professionals. Feel free to reach out through any of the channels below.
London, United Kingdom
Available for remote opportunities